About us

Born on a Barcelona rooftop

Seventy3 started on a rooftop during a COVID lockdown.

Pablo and Juraj lived across the hall from each other, at building number 73 on a street in the Gràcia district, Barcelona. With the city shut down, the rooftop became their meeting point, and the conversations turned to the wave of AI tools just starting to appear.

They were early, building with the first image-generation models before most of the market knew what to do with them. Today, Seventy3 is an AI-first studio, working at the frontier and building with the newest models as they land.

About Pablo and Juraj
Pablo and Juraj, founders of Seventy3Number 73 on Gran de Gracia, Barcelona

The founders

Pablo Pietropinto leads on technology: architecture, engineering, and development. He has more than 25 years of experience across multiple technology cycles, from telecom to AI.

Juraj Mihalik is the creative engine of Seventy3: design, UX and UI, visual identity, and an eye for how a product should look, feel, and connect.

Pablo Pietropinto

Pablo Pietropinto

Co-founder · Technical brain and innovator

Pablo is a serial entrepreneur and CTO with more than 25 years across telecom, e-commerce, mobile, and AI. He has built and scaled ventures in Spain, Uruguay, and Mexico, with a focus on regulated, technically demanding fields like healthtech and medical software.

That experience gives him more than pattern recognition. It gives him a read on which patterns actually apply. He has lived through the rise and fall of multiple technology cycles, and seen products both ship and stall. He knows the difference between what is production-ready and what just demos well in a boardroom.

As the technical lead at Seventy3, Pablo turns AI from proof-of-concept into systems that clients own outright, with the infrastructure, integrations, and accountability that come with it. Hands-on engineering, paired with the perspective of a founder who has built and exited companies across three countries.

Juraj Mihalik

Juraj Mihalik

Co-founder · Strategy and design

Juraj brings two decades of work across products, interfaces, strategic communication, and storytelling, spanning government, defense, and enterprise. His practice ran in two directions: in Washington DC, working on projects for government agencies, large corporations, and non-profits; in San Francisco, CA, working alongside founders and entrepreneurs shaping early-stage products under pressure.

That work ran from Cisco, Northrop Grumman, and Salesforce to AWS, iRobot, PepsiCo, Deloitte, USPS, and more. The method stayed the same across all of them: understand the system, find the real constraint, design from there.

At Seventy3, Juraj builds design systems and visual identities, shapes the visual language that turns complex AI behaviour into coherent product experiences, and uses storytelling and metaphor to make hard technical problems legible.